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Meet Our Team



Pat Priddy-Cannon

With over 50 years in the beauty industry, Pat has the experience and knowledge not many others possess. After working for a small salon in Orlando, FL for several years, she decided to take the plunge and purchased her own salon “New Beginnings” in 1982. There she provided her clients with cut, color, and style along with an extensive list of waxing services. After struggling for years to find the perfect product that was easy to apply and provided superior hair removal results, she worked with an Italian based company to develop LaSeta waxing products. After deciding to “semi-retire” in 2017, Pat sold her brick and mortar salon and has taken on LaSeta full-time. She enjoys meeting and teaching others the skills she has acquired over the years during the many beauty trade shows New Beginnings attends throughout the year. When Pat is not at a trade show or providing beauty services to her clients, she can be found by her pool or working in her garden. She also enjoys riding her motorcycle and camping with her husband, Mike, and Australian Shepard, “Carrie”.



Cecilia Rey

After working with Pat and providing beauty and waxing services at New Beginnings for nearly 4 decades, Cecelia is a valuable member of the LaSeta and New Beginnings team. Her favorite part of the beauty industry is being able to help others find and realize the beauty within themselves. She looks forward to trade shows and enjoys meeting new people. She is an avid runner and has participated in several long-distance running events in the community. Cecelia’s other hobbies include dancing, cooking, and spending time with her family.



Don Hill

Don is the muscle of the LaSeta operation! You may see him driving our van to the next trade show or unloading our product in preparation for set up. He is also known to be a waxing model from time to time! Don is also Pat’s brother-in-law. Before his days with New Beginnings, Don worked over 35 years in the maintenance department for the school board in Orange County, FL. He began his career in the audio/visual repair department and soon worked his way up to a management position. After a few years of retirement, he decided to join Pat and the LaSeta team. He enjoys meeting and talking to new people while representing the LaSeta brand. Don’s hobbies include both freshwater and saltwater fishing, motorcycles, travel, working in his yard, camping in his RV with his wife, Kathy, and spending time with his family.



Meghan Hill

Meghan is the person behind all online and web-based aspects of New Beginnings. She spent nearly 15 years in the veterinary medicine industry before deciding to make a career change to join the New Beginnings team. She is also Pat’s niece. When she is not behind the keyboard, you can find her spending time with her family and many pets (including a dog, cat, tortoise, and rabbit just to name a few) , visiting one of the many theme parks Orlando has to offer, reading, or tending to her many houseplants. She has also participated in many runDisney events in the 10k, half Marathon, and full Marathon events. Meghan and her retired service dog, “Ranger” work as a therapy dog team in hospitals and nursing homes around the Orlando area.