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New Beginnings LLC

About Us.

New Beginnings has been a distributor of wax products for more than 12 years.

Even before dissolving our thirty year relationship with Nufree we were looking for superior product. In striving to support the professional we are always looking for the best professional products on the market. We found that superior product in LaSeta.

LaSeta is an all-natural, low temperature wax that is also gentle on the most sensitive skin. Seem unbelievable that’s what we thought to until we did extensive testing to make sure. We only sell to the professional therefore you will never see our products sold over the retail counter.

LaSeta is an Italian product developed in Italy, brought into the US in June 2010. LaSeta quality is constantly monitored for purity and uniformity by their Research and Development Laboratory. LaSeta has a world patent on the use of vegetable oils in epilating products. We carry only the best UL approved heaters and accessories for doing your services.

Our after wax lotions as well as the growth retarding lotions are also all natural with no chemical additives, all ingredient list is available. We have a trained licensed professional’s staff to answer all of you questions. All of our classes are taught by experienced licensed professionals working in the beauty industry.